Festive Fundraising

28 September 2022
Box of vintage baubles on a blue background, text saying, Festive fundraising, how we can help

Christmas can be one of the best, and busiest times for fundraising. At MuchLoved we can help boost your fundraising quickly and easily this festive season, with our standalone campaign pages, and our stewardship options to connect with your in-memory supporters.

The best bit? They're all free for our partners.

Christmas Campaign Pages

With our Dedication Page service, you can build a standalone fundraising page to support your Christmas campaign in minutes. We have a range of templates for you to choose from, that you can personalise for your charity. We host the page, all you need to do is choose your template options, publish it and then share the link. You can ask for donations for a specific campaign or event, and supporters can share messages and photos alongside their donations.

Just a few of the many ways you can use a Dedication Page include:

  • Light up a Life campaign page
  • Santa Dash fundraising page
  • Winter Lights/trail page - ask for donations to attend the event, paid easily via the page
  • Christmas competition pages - donate and upload an entry at the same time
  • Christmas memory wall - with or without donations, you can choose

Top tip: If you're organising a live event, like a Santa Dash, create a QR code for your page so supporters can upload their photos and donations on the day, quickly and easily from their phones.

** New** training resources: If you're one of our partners, we've just put together a new free MuchLoved e-learning course on how to set up Dedication Pages, and how to promote them to your supporters. There's even a certificate when you complete the course. Find out more on our e-learning hub.

Steward Your Supporters

Christmas can be a difficult time if you've lost someone, and we offer a number of ways to gently and sensitively connect with your bereaved supporters. This can help build your long-term donor relationships, and also boost seasonal income.

Light a candle on a tribute page

Available from mid-November, our Christmas candles are a subtle way to communicate with your supporters, without directly contacting them. The tribute owner will be notified that a candle has been 'lit' on their tribute, and you can add a message when you add the candle, to let them know you're thinking of them. This can often prompt communication from your supporters, and is a great way to re-engage and connect with them.

Red church candle surrounded by small green wreatth and red and gold ribbon

Candles can be instantly added to a tribute page, or you can schedule them in advance, and they will appear on a specific date, to save you time. You can also specify how long the candle is set to 'burn' for (appear on the page) if you wish to.*

*Christmas candles have set 'burn' times, normally for one week.

Virtual Gifts

Another way to connect with your supporters over Christmas is to add a virtual gift to their tribute pages. From mid-November we'll be releasing a range of seasonal virtual gifts to add to a page. Beautiful images that can be added to tribute pages, we have a large range of options, from flowers, garlands, cards and even teddy bears. You can also add an optional message when you add a gift to a page, and you can schedule them to appear in advance, like our candles.

Quicker and easier than sending a card, or making a phone call, candles and virtual gifts are a light-touch way of connecting with your donors and letting them know you're thinking of them this festive season.

You can also encourage your supporters to light candles and leave gifts themselves on tribute pages. It's an easy and personal way for them to re-engage with a page, and draw them back to their tribute fund, and help them reconnect with your charity if they haven't been in touch in a while.

Top tip: If you've got some imagery specific to your charity, you can send us your artwork and we can create bespoke virtual gifts just for your charity free of charge, and only available to your supporters on their tribute pages. Contact your account manager to find out more.

If you'd like to learn more about working with MuchLoved, and how we can help improve your in-memory fundraising, please get in touch with our team, at support@muchloved.com or on 01494 722818.


The Power of In-Memory Giving
Coping with Grief at Christmas
Winter Update: What's New at MuchLoved
Festive Fundraising
Here to Help
Maximising In-Memory Income: Promotion
Maximising In-Memory Income: Stewardship
Making the most of your online in-memory content
Dedication Pages are for life, not just for Christmas
It's beginning to look a lot like Christmas...
Dedication Pages: Flexible Fundraisers
View more
© The MuchLoved Charitable Trust 2020, all rights reserved. The MuchLoved Charitable Trust is a UK Registered Charity No. 1118590.
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