Imagine creating a versatile campaign page in a matter of minutes. Dedication pages are exactly that, online fundraising pages where supporters can leave a message, upload a photo and have the option to support your charity. We offer a range of beautiful templates, or you can opt for a bespoke design. The pages are hugely versatile and open to your creative fundraising ideas. For instance, Light up a Life, virtual pet shows, Mother’s Day memorials…the options are endless. For supporters who don’t want a tribute page, or don’t feel ready, contributing to a Dedication page can be a wonderful way to remember.
Dedication pages are included with both our Optimum and Advantage partnerships and all of the templates are free to use. There is an additional charge of £130+VAT for bespoke designs.
All pages have a unique QR code which you can use in your communications, and the GDPR ask can be tweaked for each campaign. You can also include a photo consent, giving you the option to use pictures elsewhere.
The MuchLoved service is an open platform which means fundraising from different sources can be recorded in one place. For instance, a tribute could include donations, regular giving (added as offline donations), and donations from several fundraising events.
We’ve found that tributes with at least one fundraising event will increase their income by 200%. Imagine the impact on your fundraising if half of your tributes included events.
Tribute visitors have three options for adding an event: (1) set it up directly on the tribute, (2) link to a third-party page, like Facebook fundraising, or (3) link to a JustGiving fundraising page.
Our API with JustGiving enables us to pull across all details from an existing fundraising page into the tribute, recording donations as part of the tribute total, although they are still processed by JustGiving.
Optimum partners can preload their events in their MuchLoved partner area to help promote them to tribute owners or include in stewardship activity.
All charities that we process donations for have access to a Partner Area. The functionality available depends what type of partner you are. Here are some of the highlights:
Reporting - We offer both Optimum and Advantage partners a full suite of reports covering payments, donations, tribute creation, tribute activity, and events. You can also access data for tributes set up by funeral directors. The reports provide visibility to all activity and enable you to personally thank page owners and event organisers. The data will help you forge personal connections with in-memory motivated supporters, allowing you to treat them in a way that honours the memory of their loved one. Free partners have access to our monthly payment reports, providing full information on donations collected for you and who they have been made in memory of.
All reports have the same options for date selection and fields to download. Once set up, you can schedule a report for future use. Data is pulled daily at midnight, so reports are not live.
Payment alert and other alert preferences - We offer a payment alert email to let you know when the monthly donation payment has been made. In addition, partners can set up other alerts to suit their needs, e.g. tribute created, event page set up or fundraising target reached. With the help of these alerts, you can thank donors on the page, straight away, which is far more meaningful and impactful than waiting for several weeks or months.
Customised references - Available only to Optimum partners, these enable you to rename customised reference fields for reporting purposes and for importing data into your database. As a result, you’ll have everything in one place to enable better insights and data-driven decision making.
Candles and virtual gifts - Lighting a candle or adding a virtual gift can be a lovely way to let supporters know you are thinking of them. Optimum partners can schedule candles and gifts from their partner area to be posted on a chosen date. Advantage partners can add them by visiting the tribute page.
Your GDPR opt-in wording – This can be updated at any time, for instance if you want to try to encourage more opt ins. Your account manager can help you with this.
The Training and Support tab – Gives quick access to the Charity Support Site where you can register for webinars, access short training videos, find social media assets, and a wealth of other resources to constantly build on your knowledge and learn from experts in a field that’s evolving.
As part of your partnership, we will help you integrate the MuchLoved service with your other supporter care offerings.
For Optimum partners, we provide widgets (coding) to embed the service into your website in a way that is fully branded for you. Supporters can seamlessly create tributes, search for tributes, or contribute to Dedication pages.
For Advantage partners we use bespoke links which will ensure that tributes automatically fundraise for you, are branded for your charity, and supporters are presented with your request for their consent to receive marketing communications (GDPR).
MuchLoved is proud to partner with GriefChat, which provides a safe online space for bereaved people to be supported by a qualified bereavement counsellor. Optimum partners can offer the service to their supporters as a way of providing additional care. You can promote GriefChat via bespoke links on your website, or a QR code in your stewardship communications.
Find out more and watch a demo
For a deeper dive into what it means to partner with MuchLoved, watch this webinar which includes a demo of our Partner Area. We love welcoming new partners to MuchLoved and working with them to support bereaved families and raise much needed funds for charities and causes.
Get in touch to see how we can work together: support@muchLoved.com or telephone 01949 722818
