Increase your in-memoriam donations

18 December 2018

Raising awareness, and understanding how Tribute Funds can be a positive tool for your in-memoriam donors,  gives you a perfect campaign opportunity to develop your relationship with them. By encouraging them to set up a Fund, you have given your supporter a platform to donate  - thus increasing vital in-memoriam profile and income for your charity.

Tribute funds provide your supporters with a special place that is dedicated to the memory of their loved one.  You may have already communicated this to them when you thanked them for their in-memoriam donation but, as we all know, family and friends have so many other things to think about when recently bereaved and they may not have considered setting up a Fund at this time.

Ongoing timely reminders are considered helpful, and for those people who didn't set up a Tribute Fund, a simple communication to let them know your Charity is still thinking about them, reiterating the benefits of setting up a Tribute Fund will also help maintain a connection with your supporter.

Why not include an example of an existing Tribute Fund to explain what a positive experience setting up a Fund can be for family and friends?  One of the lovely features of Tribute Funds is that they can be used either in the short term or long term - a great tool for your in-mem supporters as they keep total control of all aspects of their Fund, including how long they want to keep it.

Funds enable your supporters  to have a place to light a candle, upload pictures and dedicate any fundraising achievements in memory of their loved one - but, importantly, a way of encouraging repeat donations for your charity.

To find out more information about MuchLoved’s bespoke Tribute Fund Platform, please get in touch by emailing us support@muchloved.com or calling the office on 01494 722818.

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