Raising awareness, and understanding how Tribute Funds can be a positive tool for your in-memoriam donors, gives you a perfect campaign opportunity to develop your relationship with them. By encouraging them to set up a Fund, you have given your supporter a platform to donate - thus increasing vital in-memoriam profile and income for your charity.
Tribute funds provide your supporters with a special place that is dedicated to the memory of their loved one. You may have already communicated this to them when you thanked them for their in-memoriam donation but, as we all know, family and friends have so many other things to think about when recently bereaved and they may not have considered setting up a Fund at this time.
Ongoing timely reminders are considered helpful, and for those people who didn't set up a Tribute Fund, a simple communication to let them know your Charity is still thinking about them, reiterating the benefits of setting up a Tribute Fund will also help maintain a connection with your supporter.
Why not include an example of an existing Tribute Fund to explain what a positive experience setting up a Fund can be for family and friends? One of the lovely features of Tribute Funds is that they can be used either in the short term or long term - a great tool for your in-mem supporters as they keep total control of all aspects of their Fund, including how long they want to keep it.
Funds enable your supporters to have a place to light a candle, upload pictures and dedicate any fundraising achievements in memory of their loved one - but, importantly, a way of encouraging repeat donations for your charity.
To find out more information about MuchLoved’s bespoke Tribute Fund Platform, please get in touch by emailing us support@muchloved.com or calling the office on 01494 722818.