This move reinforces MuchLoved position as the UK’s leading tribute platform and advances our mission to support bereaved families in remembering loved ones and fundraising in their memory.
Both Love2Donate and MuchLoved were founded to support bereaved families and help people donate in memory. By joining forces with MuchLoved, Love2Donate continues to provide families, and the charities they support, with an excellent in-memory service. This will be done by bringing the two businesses together, operating on the MuchLoved platform.
Work to bring Love2Donate and MuchLoved together begins immediately and will benefit the charities for which families are fundraising. In particular:
The MuchLoved and Love2Donate teams are working together to ensure a smooth transition and will continue to provide the best possible service for families, charities and funeral directors. When the integration process is completed, in the coming weeks, donations that would previously have come from Love2Donate will come from MuchLoved.
Neil Davis, MuchLoved CEO, commented on the achievement:
“This acquisition marks an important milestone. Love2Donate shares our vision for creating meaningful tributes and fostering in-memory giving. Together, we will be able to enhance our services for charities, funeral directors and, most importantly, bereaved families, providing innovative tools and resources to support them in an increasingly digital world.”
Brian Thorogood, Founder of Love2Donate, added:
“Joining MuchLoved allows us to expand and enhance our services while providing continuity of support for families, funeral directors, and charities with innovative solutions.”
About Love2Donate
Love2Donate provides bespoke tribute and donation services for charities and funeral directors, offering seamless solutions to manage in-memory donations while supporting bereaved families.