Promoting Tributes Funds through social media

13 March 2017

 

PCA Instagram post

PCA Instagram post

Whilst Facebook might be the obvious and initial choice, Instagram is fast becoming the peoples choice.  With over 150 million users, Instagram is one of the best and most-used photo sharing platforms, enabling you to share photos, as well as short videos, with your followers and supporters. There are over 55 million photos shared on Instagram every day (source: Mind Jumpers), a great reason why it's the perfect place to promote your services, fundraising mechanisms and in particular your Tribute Funds.

Pancreatic Cancer Action are using their Instagram account to promote their 'Pansies In Memory' pages and received over 108 likes from one post.

"As a charity we feel it is vital to be able to reach out to all our supporters and engage with them through a variety of channels.  Instagram is fast becoming a more popular media channel for sharing snapshots of one's life and allows users time to think about photos from an interaction standpoints.  As a charity we like to be able to promote our work in the same way.   People love to connect with people and we love to be able to connect with our supporters!" Lucy De'Lemos, Fundraising Manager, Pancreatic Cancer Action

Pancreatic Cancer Action Instagram

Pancreatic Cancer Action Instagram

Pansies In Memory Instagram post

Pansies In Memory Instagram post

 

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