Stewardship of Fund holders

21 November 2017
Sally Swann

Keeping communication channels open with fund holders is key.  Jackie Parnell, from Stroke Association is kindly sharing a fantastic example of this.

Jackie has sent her Remembrance Fund holders personal and sensitive communication in the lead up to Christmas including a mixture of soft asks and non ask messages.  This type of stewardship will continue in the year, sending fund holder a variety of messages and gentle reminders regarding engaging with their Tribute Funds.

Screen Remembrance Fund Communication 1Screen Remembrance Fund Communication 2

Remembrance Fund Communication 3Screen Remembrance Fund Communication 4Remembrance Fund Communication 5Screen Remembrance Fund Communication 6



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