Three Top Tips for making Tribute Funds visible to your supporters

19 February 2019
 | 
Jackie Parnell

Your Tribute Fund scheme provides your supporters with a special place that is dedicated to the memory of their loved one.  But, when making an in-memoriam donation online, do they realise that they could set up a tribute fund?  Often the Tribute Fund message is the last piece of information on the In-Memory page so many of your supporters will have already clicked through to the donation page before even reading about Tribute Funds, meaning a possible lost opportunity for your charity.

Tip 1 : Give supporters clear options when on your donate in-memory page:

Split your in-memoriam options on your website with clear direction for your supporter.  For example, Make a one-off Donation;  Set up a Tribute Fund,  Funeral Collections. The benefits to your supporter is that they will be able to choose the best option for them when dedicating their donation in memory of a loved one.

Tip 2:  Use MuchLoved's API widgets

The widgets make it easy for your supporters to create a tribute and search for one, plus it's totally integrated into your website with your branding.

Tip 3:  Include a testimonial from a fund holder - they are your best advocates

Live stories and messages from other supporters really help to bring to life the benefit of a having a tribute fund.

The Allen Family from Durham set up their Tribute Fund in memory of their Dad “Alby”.  The Fund has provided a positive focus as they raise funds to help ensure vital research can happen:
“We as a family have pledged to raise funds in Dad’s memory and have already begun this process by participating in a whole host of fundraising activities from holding coffee mornings to cycling and tough mudder events. To dedicate these funds in Dad’s memory really makes us feel we are helping those people affected by stroke."

To find out more information about MuchLoved’s bespoke Tribute Fund Platform, and tips about how to get the most out of your scheme, please get in touch by emailing us support@muchloved.com or calling the office on 01494 722818.

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