Virtually Vital

7 April 2020

The current crisis has affected all charities in the UK, and for some has meant a huge loss of income as face-to-face fundraising events across the board have had to be cancelled. But virtual fundraising may be able to help, offering a way to keep your supporters engaged, and raise vital funds at the same.

The best bit? It’s free to set up for our partners, and we do all the hard work for you. 

Virtual Pyjama Party – a story of success

Pancreatic Cancer Action have used our Dedication Pages to great effect, and set up their Pyjamas for PanCan campaign after other fundraising events had to be cancelled. They provided us with the concept and image, and we did the rest. With their supporters on board and funds starting to come in their Fundraising and Development Manager Lucy de’lemos said;

“We’re delighted with our new Dedication Page with MuchLoved. Our Pyjamas for PanCan page was easy to set up and it’s proving popular with our supporters. With the current restrictions on normal fundraising activities, giving the fundraiser a virtual element was even more important to us, and we’re pleased to see that the funds are starting to come in. We will definitely be using Dedication Pages in the future for other campaigns.”

Their Pyjama Party page is linked from their own website, and has been shared across social media so their supporters can easily find it and get involved. Party participants can share their pyjama selfies and donate quickly, easily and securely, and the charity are notified with every new post and donation. User-generated content is great to share on social media to encourage involvement, so (with permission of course) PanCan will be able to share the pictures for future campaigns as well.

Dedication Pages: how it works

MuchLoved’s Dedication Pages are flexible campaign pages that are set up in a matter of days, with your charity branding, wording and images, and can link from your own website. They allow your supporters to upload photos and messages from their at-home activity and make a donation at the same time. There’s no setup fee for our partners, and once you send us the images and wording we create the pages for you.

Visit our example page to see exactly how they work 

Start your virtual fundraising in three simple steps:

  1. Tell us what you would like your page to be. Do you want your supporters to ‘Share their Showstoppers’ with a baking-themed activity, or maybe you want them to do a ‘Home Run’ and run some miles at home and make a donation. Whatever you decide just share your concept with our design team.
  2. Send across any images and branding. We do have a huge bank of images so don’t worry if you don’t have access to any relevant images easily, we can help.
  3. We will build the page. We’ll include the concept and images, and send back to you for approval. Once you’re happy we’ll send you the link to your page, and you can share with your supporters.

To find out more about setting up a Dedication Page contact our support team on 01494 722818, or email us at We’re all working remotely and are here to help any way we can.


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View more
© The MuchLoved Charitable Trust 2020, all rights reserved. The MuchLoved Charitable Trust is a UK Registered Charity No. 1118590.
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